DTC: DIGITAL TRADING CARD(TM) TECHNOLOGY

Companies Worldwide Can Now Easily Create Branded Collectibles that Drive Web Traffic and Build Business

(CENTURY CITY, CA.)–May 16, 2001–Award-winning full-service interactive design and production studio EMA Multimedia today announced the commercial availability of its patented and patent-applied-for DTC: Digital Trading Card(TM) technology. More information on the technology is available at www.DigitalTradingCards.com.

Establishing itself over the past eight years as one of Hollywood's most innovative digital-media pioneers, EMA Multimedia's technical excellence has been enlisted by major Hollywood studios to seize opportunities in interactive new media — especially for major motion picture DVD products. The company’s DTC technology offers a customizable, lucrative rich-media platform that connects companies with their customers in powerful new ways via wireless, offline and online technologies.

"To best serve our clients’ marketing objectives, we’re adding responsibility to the CD and DVD discs that are entering the marketplace by giving them the ability to interact with a dynamic server," said Michael Pace, EMA’s founder and CEO. "By achieving that, when our clients’ customer puts a DTC disc in their computer, it contacts a server and offers to log customers in as a user before it starts to play."

As Pace pointed out, while these capabilities can have a cost that approaches that of traditional print media campaigns, each DTC disc builds a viable communications bridge with a customer and allows companies to compile invaluable data on DTC users. "DTCs allow us to monitor customer viewing activities, report their actual usage, see what other DTCs are in their collection and more," Pace added. "You don’t get this data, or this direct connection to your customers, with traditional media."

How the DTC System Works

Today, when a computer user begins watching one of the millions of DVDs currently in the global marketplace, they pop the disc in and it normally just begins to play back in the system’s default media player. After inserting a DTC-enabled disc, viewers can instantly enter a special content area to learn about other movies in the studio’s collection, track down copies from online vendors or other collectors who have registered, or register theirs and sell or trade it online.

"In cases where there are several volumes within the various music and movie libraries, instead of just being millions of individual discs distributed into the marketplace, they can all be united and tethered to promote one another," Pace explained. "The promotional possibilities are really unlimited."

Pace also stressed that DTC technology is dynamic. "Within a TV-quality experience, we can turn on or off spots and time-release promotions, because the disc is dynamic to a server. We can offer customized advertising models where we provide a series of advertisers’ with a specific number of hits, for example, so that each time a user puts that disc in or it goes back to the main menu, they see a different ad."

In short, any DTC-enabled disc receives continuously updated instructions from a server to control the way its contents are accessed — allowing DTC campaigns to be adjusted to leverage the popular strengths of a given product as marketplace conditions change. Pace expects the technology to not only serve all existing forms of disc-based entertainment, but also to drive custom disc-based promotions for companies in all industries.

This latest development from EMA Multimedia creates a one-stop means of creating branded collectible interactive multimedia marketing promotions (in the form of custom or standard shaped CDs or DVDs) that build meaningful relationships directly with clients’ end-users and related Web communities (or new branded collecting and trading areas within existing communities) that are unlimited in terms of their marketing potential.

EMA is currently pitching specific DTC promotions to several studios, and Pace expects to announce his first DTC customers in the weeks ahead.

About EMA Multimedia, Inc.

Award-winning full-service interactive design and production studio Entertainment Marketing and Advertising (EMA) Multimedia Inc. produces interactive campaigns, designs, content and products for the world’s most innovative companies. Establishing itself over the past eight years as one of Hollywood's most innovative digital-media pioneers, Century City-based EMA Multimedia's technical excellence has been enlisted by major Hollywood studios to seize opportunities in interactive new media — especially for major motion picture DVD products. Servicing clients like Disney, FOX, HBO, Paramount, Sony, Universal and Warner Bros., EMA continues pioneering lucrative rich-media platforms that connect companies with their customers in powerful ways, using proven, industry-leading technology solutions. For more information, please call 310.277.7379 or visit www.EMAmultimedia.com or www.DigitalTradingCards.com.